Video Wall Signage: Create a Wow Factor for Consumers
WRITTEN BY: Nate Rubin, 11-24-2021
There are very few things out there that can wow consumers quite like video walls. Video wall signage is simultaneously imposing, eye-catching, dynamic, and downright stunning.
For this reason, more and more businesses are turning to video walls powered by digital signage in the hopes of blowing their customers away while at the same time serving them up with valuable and entertaining information.
And fortunately, thanks to advances in screen technology and digital signage software, video walls are more accessible than ever. Now it’s no longer cost-prohibitive for small and medium-sized businesses to also leverage video walls.
Video wall: What it is and how it works
Digital signage video walls consist of a wall of digital displays that work together in unison to create one much larger screen.
Using multiple screens to form one large display offers a host of advantages over buying a single large screen. First, it’s a whole lot cheaper. And two, using multiple screens typically ensures a higher resolution and performance than a massive single screen.
Most LED video walls nowadays are made up of four or more 4K screens and are used to grab the attention of customers as they enter a physical location. But with that said, more organizations are creating intricate, non-rectangular, artistic video wall installations that are impossible to ignore.
Video walls are built by “chaining” together multiple commercial TV displays with HDMI cords. By doing this, you only need one media player to power your video wall signage rather than a media player for each display.
For more information on how to set up video wall signage, visit our in-depth guide on deploying multiple display setups.
Video wall signage benefits
The most obvious benefit of video wall signage is its ability to wow consumers and grab their attention. But that’s not all.
Since you are capturing the attention of audiences, content is much more likely to be taken in and digested—and not forgotten. Is your content meant to showcase products or promotions? Is it meant to boost brand recognition or tell your brand’s story? Or will it be used to set a certain mood or vibes inside your building?
Whatever the case, if digital signage content is pushed on a video wall, chances are it’ll have a greater effect than on a normal display.
Just make sure to avoid the common mistake of doing too much with your video wall content. Just because it’s big doesn’t mean it should be filled to the brim with text and graphics and images. Keep it simple. Use high contrast colors, thoughtful text, and video where possible.
Businesses that are suitable for video wall signage
Traditionally, video walls have been well-suited for large buildings with lots of foot traffic such as airports, malls, stadiums, hospitals, corporate offices, and the like. Of course, that’s still the case.
But, nowadays, those aren’t the only industries utilizing multiple screen displays to reap benefits. As we mentioned before, no matter the use case, video walls practically supercharge digital signage content, making it much more memorable and effective to audiences.
With that said, any business looking to improve the impact of their digital signage who can afford it should look into installing a video wall. It attracts eyes, makes a huge impression, and provides the ultimate spot for digital signage content to flourish.
What video wall locations work best
Video walls shine in areas with high foot traffic as well as in locations such as lobbies and entrances where people routinely congregate. That’s because video walls make a great first impression in the minds of consumers.
On top of that, your video wall should fit well in the location. For example, you don’t want a tiny 4x4 video wall set against a hulking wall. It’ll look weird. On that same note, you don’t want a massive floor-to-ceiling wall dwarfing the rest of the room it’s in.
Long story short, make sure your video wall blends seamlessly into the surrounding environment and doesn’t look out of place.
Building a video wall with TelemetryTV
TelemetryTV’s all-in-one digital signage software makes setting up stunning video wall signage simpler than ever. To get started with TelemetryTV, sign up for a 14-day free trial today.
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