Prairie State Gaming
Prairie State Gaming (PSG) is one of the largest, most-respected video gaming terminal operators in Illinois. They have more than 2,000 gaming machines placed in 400 licensed bars and retail gaming locations across the state.
As a key player in the gaming industry, PSG looks for new initiatives to ensure they can help their customer’s establishments stand out from the competition. PSG has introduced digital signage to deliver personalized experiences across 250 locations.
Offering casino-quality promotions and giveaways has been a competitive advantage for PSG. Account managers and the team at PSG continue to deliver the best service and support around the clock.
Delivering Personalized Experiences
Before partnering with TelemetryTV, account managers used to hand-deliver posters to all of their locations. This was a lengthy process and did not allow for the level of personalization they desired.
Now, through digital signage, PSG delivers personalized marketing & promotions with just a few clicks. TelemetryTV’s digital signage software is a “very easy way to get information out quickly.”
Boosting Engagement Through Video
Videos create meaningful experiences for customers and can boost engagement. The effectiveness of videos cannot be mimicked by other channels.
This was a reality for PSG, who began to introduce videos as part of their promotional initiative. In fact, video content was seen as a “big hit” by their customers. PSG uses TelemetryTV’s YouTube and the media repository to engage customers and deliver impactful content.
They also leverage TelemetryTV’s Overrides feature to schedule live weekly YouTube prize draws across their network of screens.
Turnkey Apps To Easily Create Content
To further engage distinct audience groups, PSG leverages TelemetryTV’s templated apps, such as the weather and RSS app. By incorporating localized information and news alongside promotional content, PSG’s screens maintain their viewer’s attention. These templated apps are updated automatically, allowing the screens to do all the talking.
For Prairie Stage Gaming, it paid to rely on TelemetryTV to improve its messaging. Their digital signage playlists have served to strengthen company culture and support effortless marketing with gaming establishments.
TelemetryTV Digital Signage Solutions for Casinos
Learn more about TelemetryTV digital signage solutions for casinos and slot machine networks OR schedule a call with a digital signage expert.
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