No two types of corporate culture are the same. There’s literally hundreds—check that, thousands—of factors that go into each organization’s culture. But one thing is certainly true: the more defined and in-touch a company is with their culture and identity, the stronger they perform overall.
What is company culture?
Put simply, company culture boils down to the personality or flavor of a given company. What is the workplace environment like? How do employees interact with one another and make decisions? What are the company’s driving values and beliefs? What are the office’s unspoken rules, norms, behaviors, and mindsets? And what does the workplace hierarchy look like?
Normally, the foundations of a company culture are laid down by the company’s founders or other influential leaders—either consciously or unconsciously. But corporate cultures are not static. As more and more interactions and decisions take place over time in the workplace, that culture evolves.
According to Harvard Business Review, there are six defining characteristics of a successful corporate culture:
- Vision: a mission statement or guiding purpose.
- Values: thoughtful behaviors and principles.
- Practices: core values aren’t just lip service, but are actually carried out in the workplace.
- People: employees that fit and buy into the corporate culture.
- Narrative: a compelling and unique company story.
- Place: physical environment that reinforces the company culture.
4 types of corporate culture
Type 1: Team Culture
The first type of corporate culture is of the team-centric variety. These companies pride themselves on having a familial, friendly workplace where collaboration reigns supreme. Employee relationships are deeper, participation is higher, and critical decisions are often made by consensus. These types of corporate setups are typically less rigid and hierarchical.
An example of a team-first company culture is Twitter. The social media giant regularly throws rooftop get-togethers in order to push its employees to form tight bonds with each other. According to Glassdoor, Twitter received the highest marks in terms of corporate culture and values from employees.
How digital signage can help: A few ways digital signage can boost a collaborative culture are by facilitating cross-departmental communication, by streamlining the use of conference rooms, and by highlighting team-building activities where employees can form stronger relationships.
Type 2: Competition Culture
A competition culture, also known as a market-oriented culture, puts a huge emphasis on measurable results, employee achievement and recognition, and a healthy competitive atmosphere. How an employee or team reaches a goal isn’t the important part, it’s the final victory that matters.
Employees that typically thrive in a market culture are self-driven, goal-oriented, and able to flourish in a high-pressure work environment. The one downside about this type of organizational culture is that it can lead to high stress levels among employees, which can eventually wear them down and lead to a high turnover rate.
How digital signage can help: Digital signage dashboards are the most obvious way that companies with a competition culture can leverage digital signage in their workplace. These dashboards are a great way to showcase important KPIs and sales numbers that always keep your teams aligned with their goals.
Type 3: Traditional Culture
This is, of course, the stereotypical corporate culture. In these companies, dress codes tend to be on the stricter side and clear levels of hierarchy are maintained. By setting such clear-cut standards for structure and “how things are done”, these businesses try to minimize messiness and focus on long-term stability and reliability. The major con of this culture is that it often gets stuck in its ways and fails to quickly adapt to the changing world around it.
Over the past decade, this type of corporate culture has lost steam due to younger workers entering the market with wildly different workplace expectations. But the fact remains that a large chunk of the world’s biggest companies and bureaucracies still use this model.
How digital signage can help: Digital signage is known for its ability to improve internal communications. Content run on screens can keep employees in-the-loop and everything running smoothly.
Type 4: Innovative Culture
The last type of corporate culture is known as the “innovative culture”, “create culture”, or “adhocracy culture”. Put simply, these types of businesses seek to innovate and take risks in search of rapid growth. They embody the entrepreneurial spirit and recruit the best and brightest who aren’t afraid to toss out the usual playbook in favor of carving their own path. A lot of startups use this approach.
While many employees love the ability to go out on a limb and take risks without fear of what might go wrong, there is a lack of long-term stability that is inherent in an innovative company culture.
How digital signage can help: Digital signage content doesn’t only have to be relegated to your in-office screens. With software like the TelemetryTV Desktop App, you can also give your remote workers and distributed teams the ability to view your digital signage content from the comfort of their living rooms, as well as all the most useful collaborative tools to complete the package.
How to get started
If you’re interested in strengthening your company’s workplace culture with the help of digital signage, try a 14-day free trial of TelemetryTV’s all-in-one corporate communications solution.