What is Digital Wayfinding for Digital Signage?

What is Digital Wayfinding for Digital Signage?
October 17, 2019

We all know the feeling of walking into a big and unfamiliar space for the first time and having no idea where we’re going. The key to solving that problem? Digital wayfinding. 

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What is digital wayfinding?

We all know the feeling of walking into a big and unfamiliar space for the first time and having no idea where we’re going. The key to solving that problem? Wayfinding. 

Wayfinding is a digital signage feature that helps users orient themselves, find what they’re looking for, and plan out their route. An effective wayfinding system is about more than just giving directions, though. When placed strategically throughout your campus, shopping centre, airport or other large facility, the wayfinding system becomes an irreplaceable resource that helps visitors save time, reduce stress, and improve their overall experience, as well as learn more about the organization.

Wayfinding is an essential feature, not an extra one 

Interactive maps empower users to take control of their navigation experience. Without them, staff are late to meetings, students miss the beginning of class, visitors are confused, people miss their flights and everyone is frustrated. With them, you can facilitate timeliness, minimize confusion, and put everyone at ease. In addition to improving the user experience, digital wayfinding also provides organizations with important visitor trends and metrics.

Benefits of wayfinding with digital signage

  • Easy navigation

Create and display detailed directions and building layouts in a personalized and modern format with 3-D maps and highlighted routes.

  • Gather data

Wayfinding solutions allow organizations to track important metrics and data. You’ll be able to see the destinations that are being searched for most and the areas that receive the most foot traffic—data you can use to create new marketing strategies.

  • Increased engagement

Use wayfinding to create additional promotional space and make guests aware of important events or new additions to the facility.

  • Cost effective

Cut down on printed maps and streamline guest interactions with support staff

  • Impress visitors and staff

Create a modern feel in your facility or organization by embracing technology and personalizing the user experience with logos and social media content.

  • Update information in real time

Digital wayfinding allows organizations to update their directory to the most recent information with the click of a button.

Wayfinding in action

The positive impact that digital wayfinding has on user experience has led to widespread adoption across a variety of organizations, such as school campuses, businesses, airports, and shopping centres.

Wayfinding is one of the top uses for digital signage for schools. Campuses are growing increasingly large as the number of students goes up. These expansive spaces can be difficult to navigate—even returning students get a bit turned around sometimes! TelemetryTV features a powerful wayfinding app that enables schools to intelligently display classroom schedules, lecture locations, and upcoming events to staff and students from anywhere on campus. The app connects to your 25Live account to sync your events calendar to multiple displays. 

TelemetryTV has also partnered with Teem to create the Teem Finder App. This app allows Teem by WeWork users to deploy and manage their Finder maps with TelemetryTV. Teem's intuitive map interface allows employees to view room availability, book spaces, and wayfind with interactive office floor plans. 

To get your organization started with digital wayfinding, sign up for a free 14 day trial!