The Evolution of Digital Signage 2.0

The Evolution of Digital Signage 2.0
TelemetryTV
October 05, 2017

Cloud-based signage solutions are quickly replacing dated on-prem platforms. Today’s cloud-based signage solutions deliver your content to any number of remote players anywhere. Let’s look at some benefits that switching to cloud-based signage can bring to a business.

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The evolution of Digital Signage 2.0

You already know digital signage is an effective way to communicate news and events around campus. You also know that you’ve spent a lot of time, and even more money, getting your increasingly outdated on-premise solution installed. The software isn’t supported, the hardware is expensive, but the need for signage isn’t going away. It may be time to look at cloud-based digital signage, or Signage 2.0.

Digital Signage 1.0 - on-premise/hosted signage

There was a time that hosted, proprietary and on-premise signage solutions were cutting edge. Your on-prem solution let you deliver canned content to remote players (like kiosks or touchscreens) via an on-site server that was hosted and maintained by your organization.

The problem with this breed of digital signs? The cost is high - in price, support and labor. Displays need constant technical maintenance and care, and purchasing the initial hardware and on-premise installation is expensive. The end result? A a solution that’s neither easy to manage and/or update.

Visually, the content displayed on digital signage 1.0 is flat and generic. Think simple ticker tapes and outdated aesthetics.

Okay, so it’s clear on-prem digital signage has become outdated - now what to do about it?

Digital Signage 2.0 - the evolution to Cloud-based signage

Cloud-based signage solutions are quickly replacing dated on-prem platforms.

Today’s cloud-based signage solutions deliver your content to remote players (like kiosks or touchscreens) via the Internet from an off-site server. The information is stored on these off-site servers, and streams your content to each remote player, no matter how many you have.

Let’s look at some benefits that switching to cloud-based signage can bring to a business.

Low Total Cost of Ownership

  • Updates to software are made in the cloud, seamlessly, and across all devices. No painful on-prem software implementations to endure.
  • Scalable, monthly subscription billing
  • The hardware required to power cloud-based signage solutions today is low-cost and standardized. No more upfront, costly proprietary hardware purchases. No more replacing obsolete custom hardware. At TelemetryTV, we’ve built our platform to leverage the simplicity and cost-effectiveness of Chrome devices.
  • No more on-premise servers to maintain.

Real Time Information, Instant Engagement

  • Display any relevant content in real time — no more reloading video loops or buffering streams.
  • Real-time information is easily streamed using cloud-based technology - from weather updates and stock exchange information to social media feeds, live sport scores and more.
  • Streaming your brand’s social apps such as Twitter offers viewers the opportunity to engage real-time - for example Tweeting using the hashtag, replying to your feed, or posting images or videos.

Easy to Use

  • Today’s cloud-based signage include features like beautiful industry-relevant templates and drag-and-drop images that makes it easy for just about anyone to deliver visuals that get noticed.
  • Want to keep using your favourite Powerpoints, PDF’s, or videos? No problem. Today’s cloud-based signage also lets you continue using the documents you’re already comfortable with.
  • Feeling daunted about getting that first playlist up and running? Did you know adding one of your social apps like Twitter or Youtube is the fastest way to get current, on-brand content onto a screen.

Centralized Management

  • Built on the Chrome ecosystem and run through an on-site, centralized management system, TelemetryTV’s digital signage 2.0 wins big when it comes to ease of use. Whether you have one or one thousand digital signs, managing screens anywhere is easily done via Chrome Device Manager.
  • With everything managed from a central browser, you don’t need on-site technicians. Cloud-based signage runs offline, reboots remotely, and automatically updates.
  • With features like enterprise-grade roles and permission, and SSO, complex organizations with multiple departments, users, and managers can better manage the monitoring, management and creation of content.

Leverage the Power of Google Chrome

  • TelemetryTV lets you automatically provision from 10s to 1000s of displays anywhere, from one location by using the Chrome Device Manager.
  • Running cloud-based digital signage on secure, stable and standardized Chrome devices, gives you a B2B or enterprise-type solution, with the ease and friendliness of a consumer app.

Digital signage 2.0 is dynamic, flexible, real-time and looks great, alongside delivering scalability, ease of use and cost effectiveness. Want to learn more about how to make the switch? We’d love to hear from you.

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