How You Should Use Digital Signage for Your Convenience Store
WRITTEN BY: Lisanne Tevlin, 05-28-2022
Let’s be honest, people don’t usually go to convenience stores with no idea what they’re going to buy. They tend to come with at least one specific item in mind and want to get in and out as quickly as possible.
But that certainly doesn’t mean you can’t upsell, cross-sell, or entice them to increase their cart sizes.
Digital signage for convenience stores offers a lot of opportunity to market better to your customers. Compared to conventional printed signs, the re’s a night and day difference in terms of what you can do with digital signage software like TelemetryTV, and the results you can expect.
With that said, here’s how to use digital signage for convenience stores and the benefits you can gain from doing so.
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Dynamic content & messaging
First of all, use the fact that digital screens can display all types of media to your advantage. That means videos, moving graphics, photos, text, and all of the above.
After all, one of the top benefits of digital signage is its eye-catching nature. Don’t miss out on the ways you can grab people’s attention and turn heads.
Next, being able to deliver your messaging at a glance is key. If a customer only looks at a certain sign for two seconds, they ought to be able to digest the main point in that time. So keep it concise and simple, yet engaging.
Use digital signage best practices to make sure your content is optimized (eg. bright, high contrast color schemes with limited amounts of text).
Lastly, make use of a wide variety of content. Think tickers, promos, special offers, and a mix of anything else you want to display. It’s good to have some variety in your digital signage, as long as you’re using content that fits in your digital signage strategy.
Reduce perceived wait times at checkout
Digital signage creates a welcome distraction for customers who are waiting in line. Especially if they’re in a hurry, you don’t want them getting impatient and frustrated.
Digital signs can reduce perceived wait times by up to 35%, making lines to the register much more bearable.
Boost sales with promos and limited offers
Using discounts and sales to move your products is nothing new. However, when you promote them on digital signage, people notice more.
Eye-catching dynamic content on high-definition digital screens is proven to be more enticing than printed signs. This makes a big difference, so you should strategize your marketing efforts around it.
Upsell, cross-sell, and influence buying decisions when and where you can. That often means placing promo items near your screens or vice versa. Use the power of your digital signage to draw attention to various items, and inform customers about items that are out of their direct line of sight.
Curtail content on the fly
Digital signage enables you to adjust your offers in real-time based on your target audience. If a certain customer demographic suddenly pours into your store in high numbers, you can simply log into your cloud-based CMS (content management system) and select the playlists or slides you want to display. In seconds, the ideal playlist that you’ve prepared beforehand will show up on your screens.
Likewise, automating your content playlists to change over when you want (eg. from morning to afternoon content) makes things much easier and saves you valuable bandwidth. You can also do this with holiday content, themes, and more.
Distinguish your store from the competition
Digital signage adds convenience for customers and give you more marketing power. It also sets you apart from the competitors who don’t have a digital signage system.
With digital signage, you can even offer interactive content and services like bill pay, self-check out, and more.
Incorporate social media & increase engagement
Whether it’s having an entire video wall dedicated to your social networks or something as small including a social media ticker with your digital signage content, this can really boost engagement with your channels.
Include positive reviews, social media shoutouts, or content from your own social media feed. Incentivize social media engagement with promos, giveaways, or discounts. Display all of this and more on your digital signs to spread the word.
Back office & employee facing screens
Increasing the efficiency of your store translates to increased profits. Digital signage software allows you to automate mundane tasks, as well as view relevant data such as your stock of all items, profits per item, daily sales, and much more.
Your digital signage software will automatically generate reports, process customer input data, and store all of the information you need access to.
This will allow you to make data-driven decisions, optimizing your business front to back.
Types of digital signage for convenience stores
When it comes to where to place your digital signage, think about what products you want to push or which services you’d like to offer. Let that tell you where to locate your screens.
To get a better idea, here are a few use-cases:
- Shelf edge displays
- Cooler digital signage
- Store window digital signage
- Fuel pump displays
- Check-out counter displays
Get started with TelemetryTV digital signage software now
Try a 14-day trial of TelemetryTV today free and see how you can use it to drive sales at your convenience store.
Request a free demo and see how the top use cases of digital signage for convenience stores play out at each specific location.
Digital signage for convenience stores is a major advantage that you shouldn’t pass up on any longer if you want to stay ahead in the digital era. See how TelemetryTV can make your operations more efficient, improve the customer experience, and increase sales in no time.
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